Applied Business Research:
Qualitative and Quantitative Methods
(Robert Y. Cavana, Brian L. Delahaye and Uma Sekaran)
Ch1
Introduction
to Business Research
Ch2 Scientific
Investigation and the Research Process
Ch3 Preliminary
Information Gathering and Problem Definition
Ch4 Framework
Development and Research Objectives
Ch5 Research
Design and Planning
Ch6 Qualitative
Data Gathering
Ch7 Qualitative
Data Analysis and Interpretation
Ch8a Measurement
of Variables-a
Ch8b
Measurement
of Variables-b
Ch9
Scaling,
Reliability and Validity
Ch10a Questionnaire
Design-a
Ch10b
Questionnaire
Design-b
Ch11 Sampling
Design
Ch12 Experimental
Designs
Ch13
Quantitative
Data Analysis and Interpretation
Ch14 Research
Reporting
Ch15 Managerial
Decision Making and Evaluating Research
Appendix1-A
Refresher
on some Statistical Terms and Tests
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